Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the known universe. He undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centere...(展开全部)

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

Magic takes many forms. The ancient Egyptians explained the night by suggesting that the goddess Nut swallowed the sun. The Vikings believed a rainbow was the gods' bridge to earth. These are magical, extraordinary tales. But there is another kind of magic, and it lies in the exhilaration of discovering the real answers to these questions. It is the magic of reality - science. ...(展开全部)

An elegant, text-only paperback edition of the New York Times bestseller that’s been hailed as the definitive authority on…everything. Packed with clever thought experiments and jaw-dropping facts, The Magic of Reality explains a stunningly wide range of natural phenomena. How old is the universe? Why do the continents look like disconnected pieces of a puzzle? What causes...(展开全部)

Discoveries in astronomy challenge our fundamental ideas about the universe. Where the astronomers of antiquity once spoke of fixed stars, we now speak of whirling galaxies and giant supernovae. Where we once thought Earth was the center of the universe, we now see it as a small planet among millions of other planetary systems, any number of which could also hold life. These dr...(展开全部)

For anyone who has ever been fascinated by the night sky, this beautifully designed introduction to astronomy and its history reveals the compelling story of mankind's quest through the ages to unlock the scientific secrets of our universe. With over 400 stunning illustrations, including the latest satellite photography, historic prints and paintings, and artists impressions of...(展开全部)

A remarkable exploration of the science, history, and politics of the Anthropocene, one of the most important scientific ideas of our time, from two world-renowned experts Meteorites, mega-volcanoes, and plate tectonics—the old forces of nature—have transformed Earth for millions of years. They are now joined by a new geological force—humans. Our actions have driven Earth into ...(展开全部)

Meteorites, methane, mega-volcanoes and now human beings; the old forces of nature that transformed Earth many millions of years ago are joined by another: us. Our actions have driven Earth into a new geological epoch, the Anthropocene. For the first time in our home planet's 4.5-billion year history a single species is dictating Earth's future. To some the Anthropocene symboli...(展开全部)